Microsoft made a new app that easily transfers data on your mac to windows. The article talks about the the basic set up of the app and how easy it is to transfer your data by asking you what folders you want to keep which are compressed into a Zip folder accessible on a Surface Book; However, Microsoft advises you to use it only for surface Tablets. They can be accsessed on any computer with Windows on it. This is Microsoft trying to take Apple customers. Judging the feedback from the article's comment section by mac users, they seem to like Mac better than Windows anyways.
This is similar to the "Move to IOS" app that Apple made a few years ago.
This relates to Emerging Technologies because it helps new windows users learn about a new way to transfer your data to a new system.
I found that Microsoft has recently more "hostile" towards apple. essentially calling the new apple Ipad:
"A fake computer trying to pass of as a real one."
http://www.cultofmac.com/472533/microsofts-new-app-helps-mac-users-switch-windows/
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